Magento : Ecommerce Tracking google analytics

Ecommerce Tracking google analytics magento

Code for sales conversion tracking in magento.

Add below code to the end of the success.phtml file in Magento

<?php
$order = Mage::getModel('sales/order')->load(Mage::getSingleton('checkout/session')->getLastOrderId());
$subtotal = $order->getSubtotal();
$order_id = $order->getId(); //the id of the order
//$order->getIncrementId();//the increment id of the order
$gtotal = $order->getGrandTotal();//grand total of the order
$address = $order->getBillingAddress()->getData();
$city = $address['city'];
$state = $address['region'];
$country = $address['country_id'];
?>
<script type="text/javascript">
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-17916440-1']);
  _gaq.push(['_trackPageview']);
  _gaq.push(['_addTrans',
    '<?php echo $order_id; ?>',           // order ID - required
    'steigerhoutstunter.nl',  // affiliation or store name
    '<?php echo $gtotal;?>',          // total - required
    '0',           // tax
    '0',              // shipping
    '<?php echo $city;?>',       // city
    '<?php echo $state;?>',     // state or province
    '<?php echo $country;?>'             // country
  ]);

<?php
$items = $order->getAllItems();
$itemcount=count($items);
$name=array();
$unitPrice=array();
$sku=array();
$ids=array();
$qty=array();
foreach ($items as $itemId => $item)
{?>

 _gaq.push(['_addItem',
    '<?php echo $order_id; ?>',                // order ID - required
    '<?php echo $item->getSku(); ?>',          // SKU/code - required
    '<?php echo $item->getName(); ?>',         // product name
    'category name',                           // category or variation
    '<?php echo $item->getPrice(); ?>',        // unit price - required
    '<?php echo $item->getQtyToInvoice(); ?>'  // quantity - required
  ]);
<?php
}
?>
  _gaq.push(['_trackTrans']); //submits transaction to the Analytics servers
  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();
</script>